Trevor Haynes’ vision and strategy guides the dynamic growth of the Company. Under his leadership, LodgeLink merges a deep understanding of remote workforce accommodation and transportation solutions and the technology needed to help serve a growing number of customers who manage workforce travel.
Before launching LodgeLink, Trevor co-founded and launched several successful companies in the workforce accommodation, energy services, construction and modular space solutions industries operating in Canada, the United States and Australia.
He serves as Chairman and CEO of Black Diamond Group, Director of PTW Group Inc., and Chairman and Director of Claryn Equities Inc. Trevor is also a Governor of the Canada Sports Hall of Fame and Order of Sport for Canada, a member of the Business Council of Alberta, a past Chair of the Petroleum Services Association of Canada (PSAC), and Past Chair and a Founding Funder of the Fig Tree Foundation. He holds a bachelor’s degree from the University of Toronto.
Penny Spencer is the founder and Managing Director of the Spencer Group of Companies, with over 30 years in the travel industry.
Since launching Spencer Travel in 1998, she has built a portfolio of award-winning corporate and luxury travel businesses. Named in SmartCompany's Top 30 female entrepreneurs and Travel Weekly’s Women in Travel Power List, Penny is also the founder of the not-for-profit Travel Industry Mentor Experience (TIME).
She is a passionate advocate for mentoring and believes in lifelong learning, gratitude, and integrity.
Martin Cowley is the Managing Director of the Spencer Group of Companies, bringing extensive experience in corporate travel, aviation, and strategic business leadership.
A respected figure in the Australian travel industry, Martin has held senior executive roles across global travel and payments organizations and is a mentor with the Travel Industry Mentor Experience (TIME), where he supports the development of future industry leaders.
His expertise lies in driving growth, building strong industry partnerships, and delivering innovative travel solutions for corporate and leisure clients.
Toby oversees LodgeLink’s financial health and strategy. He has a passion for business strategy and expertise in finance, accounting, public disclosure, capital markets and capital structure. Toby is a Chartered Professional Accountant with senior leadership experience in the remote accommodation industry and with high growth companies. He holds a Bachelor of Commerce degree from the University of Alberta. Toby also serves as EVP and CFO at Black Diamond Group.
Chris is responsible for managing the selling strategies and objectives for growing the net revenue base as LodgeLink’s platform continues to scale. With 20+ years of leadership experience in the hotel and tech industries, Chris brings a proven track record background in Seasoned Hotel Operations into his Sales & Revenue Management role.
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John's extensive background includes over two decades of experience in high-growth SaaS and cloud-based companies. He has effectively led engineering teams and developers in agile environments, contributing a wealth of knowledge to the position.
In his role, John will be a critical enabler of technology-driven innovation, disruption, and business results. He has global experience delivering strategic technology and business solutions for such companies as Benevity, Blackline Safety, SMART, ShawCor and Pason.
Rob Normandeau is responsible for the architecture, quality assurance, data and operations support for our growing LodgeLink ecosystem. He has been a software developer, architect, and technology leader for over 35 years.
Rob builds diverse and inclusive teams and fosters a high-trust, collaborative and agile culture focused on quality, productivity, and technical excellence. He holds a Bachelor of Computer Science degree from the University of Manitoba.